One might even call them urban culture lore. Says University of the Philippines literary professor, Philippines Free Press literary editor, and award-winning poet Paolo Manalo about Bob Ong's work: "The materials he used in his books are those familiar to this generation of Filipinos. The popularity of ABNKKBSNPLAko in particular is attributed to an element of nostalgia. The success of Bob Ong's book among Filipinos has been attributed to its conversational tone which uses humor to point out various absurdities inherent to Filipino culture. His books were favourite among Filipino of all classes and among students even if they were not required reading. Ipinalabas ito sa mga sinehan noong ika-labingsiyam ng Pebrero, 2014. Ang titulo ay pinaiksing katawagan na nangangahulugang ‘’Aba nakakabasa na pala ako’’. By 2013 it had sold over 240,000 copies, at which time a 12th anniversary edition was published. Ang ABNKKBSNPLAkoay isang pelikula ng Viva Films na hango sa libro ni Bob Ong na may parehas na pamagat.
The book was a surprise hit in 2001, quickly selling out its first run of 500 copies. Not only this, the number of extra images that can come with reading books for. This creates a whole new interactive experience entirely, which is mixed with reading. The title is meant to be read phonetically as " Aba, nakakabasa na pala ako?!", which can be roughly translated as " Wow, I can actually read now?!" The novel details what are supposedly the childhood memories of the author, from his earliest days as a student until his first few years at work. Reading books for children in the form of eBooks, can also include games and animations, along with many extra opportunities for pictures to pop up, unlike a standard book.
ABNKKBSNPLAko?! is a 2001 autobiography by Filipino author Bob Ong - his first and most popular work.
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